This Summer, “Show Up For Alaska”

Take a trip to Homer on the Kenai Peninsula and explore Alaska’s best beaches. Erin Kirkland/AKontheGO

The Alaska Travel Industry Association (ATIA) is asking locals to “Show Up for Alaska by getting out and exploring with tourism businesses this summer. launches today with travel advice, inspiration and itineraries for safely exploring the state’s wide-open spaces and small towns, whether by car, train, ferry or plane. 

 With sponsorship from Alaska Airlines, Alaska Railroad, GCI, Jerry Mackie & Associates and Alaska Communications, ATIA is leading the campaign to promote resident travel specials and contests, as well as highlight local travel operators across the state. As part of the campaign, ATIA will give away five pairs of round-trip, Alaska Airlines tickets to Alaskans to encourage instate travel. Read the instructions and rules for the contest, featuring each region of Alaska, HERE

 “As Alaskans, it’s not only important for us to shop local, but also to travel local,” said ATIA President and CEO Sarah Leonard. “We can support our friends and neighbors running hospitality businesses and enjoy the beauty of our great state while still safely observing state and community health protocols.”

 A recent study by the University of Alaska Center for Economic Development estimated that residents and travelers typically spend $3.2 billion each year in connection to their outdoor trips, resulting in 38,100 jobs. 

 “We can all play a part in preserving jobs and the many small businesses that make up one of Alaska’s biggest industries,” Leonard said. 

What does this mean for families? It means an opportunity to explore new regions, new experiences, and meet new people. If ever there was a summer to connect with the cultures and landscapes of the state’s regions, this is it. Stay in the loop by subscribing to (find the button at the bottom of the home page), and following our social media channels on Facebook, LinkedIn, Twitter, and Instagram. 

AKontheGO is committed to safe family travel, and recommends that families check with individual communities and businesses for their COVID-19 protocols, mandates, or guidelines before leaving home. Travel with hand sanitizer, water and soap, paper towels, and a sense of flexibility to adapt to these always-changing situations. But Alaskans can and will move forward in support of the tourism industry. We’re all in, and we’ll help you have a great summer in the greatest state of all.

~ EK

Show Up For Alaska from Travel Alaska on Vimeo.

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